For the first time in the history of Malawian football, regional leagues will have their own cups.
This has been revealed on Friday 17th September, 2021 at Bingu National Stadium when Nyasa Capital Finance were unveiled as sponsors by Football Association of Malawi (FAM).
Nyasa Capital Finance, which deals with financial loans will be sponsoring the regional cups to the tune of MK15 million per annum for three years where each region will be getting MK5 million per year.
Three years contract has been signed worth MK45 million with possibilities of renewal after the successfulness of the cups in the regions.
Fleetwood Haiya who is President of Nyasa Capital Finance told journalists that there is no any relationship between Nyasa Capital Finance and Nyasa Manufacturing Company who are currently running the affairs of Nyasa Big Bullets.
Haiya lamented that as finance company, they thought it wise to indulge themselves into sports specifically at regional levels because their target is to spread across the country and to be well established.
This they believe is what they find in regional leagues since they involve many districts hence increasing market base of their products.
“We are expecting a win win situation from the sponsorship and if it really works out, the Sponsorship can even go higher in the next years”, he said.
Chairman for Northern Region Football Association (NRFA) Lameck Zetu Khonje who spoke on behalf of other regions (CRFA) and (SRFA) chairpersons was excited with the gesture saying this will complement and supplement what other sponsors are doing in the regions to help to unearth talent and promote the game of football in Malawi.
Khonje said as NRFA, they will make sure they make the products of Nyasa Capital Finance available in every game played in his region and make it possible to be free from violence as a way of safe guarding the sponsorship.
FAM Executive Committee member Madalitso Kuyera who represented the FA President Walter Nyamilandu Manda said as FA, they are happy and welcome Nyasa Capital Finance to the Sponsors list understanding that in the economic crisis, it is hard to find sponsors.
They say this sponsorship will assist them in “raising the bar” as they are now focusing much on rural areas and such regional cups will help in nurturing more talents for the elite league and national teams.
Kuyera further said that they will make sure the cups are managed in a professional manner and market all products for Nyasa Capital Finance in rural areas where the games will be played to increase their market base so that the deal is really a win win situation.
Nyasa Capital Finance formerly known as TAMA Consultant Loans Limited was established in the year 2013 and registered by Reserve Bank of Malawi in 2016 as a micro finance agent.
Their mission is to improve the economy and finance of low-income earners, small and medium businesses and motivate entrepreneurs.
Their products includes; Project financing, Group loans, Agribusiness Loans, Education Loans, Financial Consultation just to mention but a few.